Mission:
Advance cutting-edge sports-specific research, educate current and future sports professionals, improve the physical and emotional lives of current and former athletes, and harness the power of sport to inspire positive social change..
Vision:
We endeavour to become the leading voice at the intersection of players and academics. We hope to use this voice to unite, challenge, and inspire the next generation of leaders to improve the lives of athletes and to act as stewards of the best practices in the sports industry as a whole.
Values:
Creative Collaboration: We will seek connections across disciplines and will continually work together to seek out new and creative ways to solve the issues and challenges that face the sports industry.
Responsibility: We will never forget our responsibility to care for athletes and improve their physical and emotional well-being.
Open Dialogue: We will be a forum the free exchange of ideas so that all have the voice to propose solutions to problems facing the sports industry and society at large.
Empowerment: We will work with athletes and give them the tools and skills necessary to improve the lives of others.
Passion: We will approach our work with the same passion that players have for achieving their goals and fans have for supporting their teams.
“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.” - Nelson Mandela